AI Transparency Statement

How we use AI

We use AI in project management and administrative support. As a creative company, we save our energy and resources for creativity. This means we use robots to do the stuff that takes away from that. We use AI to help build project timelines, budgets, and organize task lists. We use AI to organize meeting notes.

We use AI to edit copy. We use it to proofread grammar, check for redundancy and flow, and double-check that we are aligned with our clients’ brand voice. The results derived from AI tools are NEVER final, but it does help clean up typos and ensure keyword usage.

We don’t use AI for anything that takes away the humanity of creativity.

We do not use AI to give feedback on creative choices.

We do not use AI to determine any strategy that drives creative.

We do not use AI to write brand messaging.

We do not use AI to determine color palettes.

We do not use AI to pull inspiration.

We do not use AI to formulate concepts.

We do not use AI for versioning or rolling out ideas.

We do not share visuals with the robots. EVER.